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Understanding Microsoft’s Cloud Partner Program

The Microsoft Cloud Partner Program is focused on simplifying partner programs, delivering greater customer value, investing in your growth in new ways, and recognising how you deliver customer value.

Microsoft simplifies the Partner journey

On March 16, 2022, Microsoft announced the evolution of the Microsoft Partner Network Program to the Microsoft Cloud Partner Program (MCPP) effective October 3, 2022.  As part of this transition, Microsoft has evolved their partner personas as well as the resources available throughout the partner journey.

Microsoft has simplified key partner journeys to help partners navigate the Microsoft partner ecosystem of innovative programs, services, and the tools designed to drive growth and profitability.

Microsoft Partner Program Blog Announcement

What's new

Evolving the Microsoft Partner Network (MPN), streamlining the 19 Silver and Gold competencies into six simplified Solution Partner Designations aligned to how Microsoft goes to market. A seventh for partners attaining all six individual solution areas: Microsoft Cloud.

Simplified Specialisations, moving away from Advanced Specialisations. Reach out to the CSP team if you are interested in these specialisations.

The simplicity of Designations and how they shift to Specialisations aims to give partners a stronger differentiation for their capabilities with customers and create clarity for customers.

As a partner, you have access to our dedicated CSP team who can help you with any stage of our cloud journey. Whether you’re just starting out setting up a cloud services business or you’re already up and running, we’re here to help you drive your business forward and enjoy the profits that can be made in providing Microsoft cloud services.

How to attain designations:

To attain a Solutions Partner Designation, you need to earn at least 70 points within a subcategory – performance, skilling, customer success – out of the available 100 points. You must have more than 0 points in the other subcategories within that Designation. Each of the three categories has metrics with various weights and thresholds. When you reach a metric’s threshold, you receive the maximum weighted points for that metric. You get partial points for any progress on that metric.

Should there be intermediate and advanced skilling you do need to look to achieve both and have points in both. You will see more information on these within the battlecards we have created.

Performance

The performance category measures the ability of partners to expand both your and Microsoft’s customer base. Its primary metric is Net customer adds:

Points are awarded for the number of eligible customers added in the trailing 12 months. (Lost

customers are subtracted from new customers.) Each of the six solution areas has:

  • A customer growth threshold for partners to reach.
  • Its own eligibility criteria for new customers.

 

The eligible customers are those new to the partner. This can be a customer new to using Microsoft

products or a customer using Microsoft products that moves to a new partner. The customer must be associated with the partner to be included in the metric.

Skilling

The skilling category measures capabilities and skills acquired as the number of people in a partner organization who are certified. Specific certifications and courses are required in each of the six solution areas. Credits in the skilling category are based on the certifications earned by learners linked to your organisation.

There are two metrics in the skilling category:

  • Intermediate certifications measure your organisation’s progress towards having an adequate number of people with intermediate certifications in specified solution areas. (In some of the six solution areas, only intermediate certifications are available).
  • Advanced certifications measure your organisation’s progress towards having an adequate number of people with advanced certifications in specified solution areas.

Customer Success

The customer success category measures your organization’s ability to enable growth in the use of Microsoft products, or in the expansion of Microsoft’s services and workloads used by customers.

There are two metrics in the customer success category:

  • Usage growth measures the growth in usage of Microsoft’s products by your customers in the past year. Each solution area has its own thresholds, weight and qualifying criteria for which customers earn points in this metric.
  • Deployments measures your ability to expand the deployment of Microsoft workloads within a specified solution area across your customer portfolio. To learn more about the criteria for this metric, see the battles for detailed requirements for each solution area

Partner Designation association eligibility

As you will see below majority of the designation pull through the CSP spend you transact with TD SYNNEX, however the Security designation does not. You will have to use CPOR and PAL to achieve this

For more info on these check out our sway page

Product Benefits

Encouraging business development Product benefits (formerly IUR) have been designed to align the Solutions Partner Designations, including:

  • Azure bulk credits
  • Development environments
  • New cloud product subscriptions

Increasing Customer Reach

  • Co-selling with Microsoft
  • Go-To-Market services and tools, assets and personalized consultation
  • Microsoft solutions provider placement

Expanding Technical Skilling, Enablement and Support

  • Personalized assistance, comprehensive courses, and world-class Microsoft experts
  • Technical presales and deployments services
  • Product (on-prem and cloud), platform, and technical support

More information on Microsoft’s Partner Benefits

For more information on the benefits for each of the designations download the below Microsoft guide. Note benefits do stack if you have multiple designations.

Microsoft Partner Benefits Guide

Solution Designation Battlecards

We have put together 6 battlecards for you to consume for each of the solution designations, these are designed to give you more info on why you should aim to achieve this designation, the criteria needed and then how TD SYNNEX can support you with this.
We have put together 6 battlecards for you to consume for each of the solution designations, these are designed to give you more info on why you should aim to achieve this designation, the criteria needed and then how TD SYNNEX can support you with this.