Making IT Personal

At TD SYNNEX, Making IT Personal is more than a campaign - it’s a commitment to listening, learning, and growing together with our partners.

We believe that being a trusted advisor means continuously asking for feedback, acting on it, and sharing what we learn.

This page brings together a collection of partner voices and experiences—from quotes and interviews to podcasts and even karaoke. Yes, really.

Here's what you'll find:

Partner quotes that reflect how we’ve supported their growth, from tools and programmes to people and platforms.

Video interviews with partners sharing their journeys, challenges, and successes.

Podcast episodes that explore real-world use of Microsoft technologies and partner innovation.

ISV Karaoke – a light-hearted series where we hit the road with Microsoft and partners to talk tech… and sing a little too.

Whether you’re looking for inspiration, insight, or just a fresh perspective, we hope these stories show how we’re making IT personal – together.

Making IT Personal means understanding what matters most to our partners – and showing up in ways that make a difference.

What our partners are saying:

The feedback we receive from our partners is at the heart of everything we do. These quotes reflect a mix of experiences – from the tools and platforms we provide, to the events we support, the programmes we run, and the people our partners work with every day.

Whether it’s a story of success, a moment of support, or a reflection on how TD SYNNEX has helped their business grow, this feedback means the world to us. We would be nothing without our partners – and we’re proud to share their voices here.

Partner perspectives - in their own words.

As part of our Making IT Personal initiative, we’ve partnered with Disruptive Live Studios to give our partners a platform to share their stories. While in the studio, partners have had the opportunity to record professional video clips for their own websites, marketing campaigns and customer case studies.

At the same time, we’ve captured a series of partnership videos – focused conversations that explore the key topics driving each partner’s success. These videos offer valuable insights, practical advice, and real-world examples that we believe other partners will benefit from.

Below are just a few highlights from the series. To explore the full collection – and stay up to date with the latest additions – visit our TD SYNNEX UK&I YouTube Channel.

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TD SYNNEX & Focus Group – Moving from Direct to Indirect for Microsoft CSP

With Microsoft raising the bar for direct CSP partners, many businesses are now exploring the indirect model as a more sustainable and scalable path forward. This shift isn’t about stepping back – it’s about stepping into a partnership that can drive greater value.

In this video, we hear from Lawrence Glen at Focus Group, who shares their journey of moving from direct to indirect CSP with TD SYNNEX. He discusses what the change meant for their business, how they approached the transition, and why it’s had a positive impact on their operations and customer relationships.

If you’re considering a similar move, this is a must-watch for practical insights and reassurance that you’re not alone – and that the indirect model can be a strategic advantage.

TD SYNNEX & Jigsaw24 - Empowering Innovation with Microsoft

When choosing a distributor, one of the most important considerations is the platform you’ll be working with. At TD SYNNEX, we know that technology doesn’t stand still – so neither can we. Our platforms are constantly evolving to respond to vendor changes, third-party integrations, and most importantly, partner feedback.

In this video, Rosemary from Jigsaw24 shares her experience with our StreamOne platform – how it’s supported their business, enabled innovation and helped them deliver more for their customers.

If you’re evaluating your options or looking to get more from your current tools, this video offers a real-world perspective on what a modern, responsive platform can do.

TD SYNNEX & Stridon – Transforming Legal Tech with AI

One of the most impactful decisions a partner can make is to focus on a specific vertical or audience. By building deep industry knowledge and understanding the unique challenges of a sector, you can truly set yourself apart.

In this video, we hear from Matthew and Anna at Stridon, who share how their focus on the legal industry – combined with a people-first approach and a strong partnership with TD SYNNEX – has helped them innovate and grow. From embracing AI through the AI Select programme to aligning on values and KPIs, this conversation is a masterclass in what it means to build a purpose-driven, industry-focused business.

If you’re thinking about specialising in a vertical or want to see how values-led partnerships can drive real results, this is a must-watch.

TD SYNNEX Channel Discussion Podcast

Welcome to the TD SYNNEX Channel Discussion Podcast, where we team up with our partner Embedded IT to explore the latest trends, technologies, and success stories across the Microsoft ecosystem.

In each episode, we sit down with partners, vendors and Microsoft experts to discuss real-world challenges and opportunities – bringing you insights that are both informative and inspiring.

Our goal is simple: to keep you connected to what’s happening in the channel, and to showcase how Microsoft technologies are being used by partners to drive innovation and deliver value.

You can listen to the podcast on Spotify and Cloud Champion UK.

Whether you’re on your commute, between meetings, or just looking for fresh ideas – tune in and stay ahead of the curve.

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A few episodes we think you'll love...

We’ve created the TD SYNNEX Channel Discussion Podcast to bring you real conversations with Microsoft, our partners, and industry experts—focused on the topics that matter most to you.

Here are just a few standout episodes and why we think they’re worth a listen:

Copilot for Microsoft 365 – with Ameet Kambo

In this insightful episode, Ameet Kambo, Director & Principal for Copilot for Microsoft 365 at Microsoft, joins Patrick Joseph from TD SYNNEX to revisit Copilot one year after its initial launch. They explore how the technology has evolved, what new capabilities have been introduced, and how partners can bridge the AI divide to unlock real productivity gains.

From practical use cases in Excel and PowerPoint to the rise of AI Agents, this episode is packed with actionable insights for partners looking to lead with Copilot.

If you’re helping customers adopt Microsoft 365 Copilot—or planning to—this is essential listening.

Modern Workplace Journey – with Prosperity 24/7

In this episode, the team from Prosperity 24/7 shares their journey in building a successful Modern Workplace practice. From Microsoft 365 adoption to change management and user enablement, they discuss how they’ve helped clients transform the way they work – and how TD SYNNEX has supported them along the way.

A great listen for partners looking to deepen their Modern Work offering and deliver more value to end users.

Azure Partner Success – with James Marshall

Hosted by Tim Hearn from Embedded IT, this episode features James Marshall, Senior Azure Success Manager at Microsoft UK, and David Keiller from TD SYNNEX. Together, they explore what it takes to build a profitable and scalable Azure practice – from business model transformation to unlocking the full potential of AI and cloud services.

Essential listening for partners looking to grow their Azure business with confidence and clarity.

The Power of Azure Virtual Desktop – with Kerv Transform

This episode dives into how Kerv Transform is helping customers embrace Azure Virtual Desktop (AVD) to enable secure, flexible and scalable remote work. Learn how they’ve positioned AVD as a strategic solution and how TD SYNNEX has supported their go-to-market efforts.

A must-listen for partners exploring virtual desktop infrastructure and hybrid work solutions.

ISV Karaoke – Tech Talk with a Twist

Looking for something a little different from your usual podcast or panel discussion? Enter ISV Karaoke – where our very own Marianne Gilmour-Smith hits the road to chat with Microsoft and partners about all things ISV… with a musical twist!

Yes, there’s singing. Yes, it’s fun. And yes, you’ll still walk away with valuable insights into the world of Independent Software Vendors and how they’re innovating with Microsoft.

It’s tech talk, but not as you know it.

Featured Episode: Building the ISV Ecosystem – with Microsoft

In this episode, Marianne is joined by Paul Veck and Darren Sharpe from Microsoft to talk about the evolving ISV landscape, the importance of ecosystem collaboration, and how Microsoft is supporting partners to scale and innovate. It’s a great mix of insight, energy, and yes – karaoke!

Watch all the episodes of the ISV Karaoke Playlist on YouTube.

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Ready to learn more?

Contact the TD SYNNEX Microsoft team today.

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