We understand that navigating Microsoft can feel like a full-time job.

That’s why partnering with TD SYNNEX is so valuable – we help you to stay informed, simplify Microsoft’s updates, and ensure you truly understand what matters most.

Here are five key areas that we’re always discussing with our partners. Check out these animated videos featuring our SureStep team, where they share insights to help you make the most of these incentives:

SureStep: Navigating Microsoft’s Solution Designations

Getting to grips with Microsoft Solution Designations is always a hot topic. In this video, Phil gives a high-level overview of the three key metrics and how the points system works.
Don’t forget — we’ve got a dedicated Trusted Advisor page that dives deeper into this topic if you want to explore further: Understanding Microsoft’s Cloud Partner Program (MAICPP).

Surestep: Understanding Microsoft Incentives

Once you’ve earned a Solution Designation, you’ll become eligible for Microsoft incentives. In this video, Sarah breaks down how these incentives are calculated and explains the key terms you need to know.

 

Surestep: Navigating Microsoft Resources

Microsoft is constantly releasing new materials – the challenge is often knowing where to find the most useful ones. In this video, Vanda highlights two must-see Microsoft 365 Copilot resources that you should be using to stay ahead. If you’re ever unsure what you’re looking for, don’t hesitate to reach out to our SureStep team – we’re here to help!

SureStep: Leveraging Solution Assessments

One of the most powerful tools in your arsenal is the funded Microsoft Solutions Assessment. In this video, Callum walks you through the minimum criteria required and what you and your customers can expect from the output report. You’ll discover how these assessments can support three key areas: Azure On-Prem to Cloud, Microsoft Security, and Microsoft 365 Copilot Readiness — all designed to help you unlock greater value and drive meaningful conversations.

SureStep: Exploring Proof of Concept Funding

Another great resource that’s often underutilised by partners is Microsoft’s Azure Proof of Concept funding. In this video, Rajan explains how it works and how it can help support and accelerate your deals.

Modern Work and Azure

Below, you’ll find videos from our Business Managers highlighting the latest strategies and investments in Modern Work and Azure:

Microsoft Modern Work Strategy & Priorities

Deborah Sweeney, our Modern Work & Security Business Manager, shares the latest Microsoft partner opportunities in this space. In her video, she covers the go-to-market approach and highlights key investments you can take advantage of to drive success.

Microsoft Azure Investments

David Keiller, our Azure Business Manager, shares the latest Microsoft partner programs, funding opportunities, and incentives designed to support your Azure growth and go-to-market strategy.

Where to go for everything to do with your Microsoft Partner business:

Microsoft Partner Centre

For all the Microsoft resources you need to manage your relationship with Microsoft and your Microsoft customers. To learn more about Partner Center click here.

Visit Partner Center

Microsoft’s Cloud Partner Program (MAICPP)

Everything you need to know to understand Microsoft’s partner program and how to achieve your Solution Designations.

Find out more

Microsoft Partner Benefits

As you achieve Microsoft Solution Designations, you unlock a range of internal use rights tailored to your chosen solution areas. These benefits can include cloud services, Azure credits, go-to-market support and more. Download the benefits guide for full details and remember, benefits stack when you earn multiple Solution Designations!

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Cloud Ascent Dashboard

Use the Cloud Ascent Dashboard to help you with your customer targeting. It can help you generate leads, gain customer insights and capitalise on any up-sell and cross-sell opportunities.

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Microsoft CSP Indirect Reseller Incentives

Microsoft CSP Indirect Reseller Incentives are available for partners who achieve Microsoft’s criteria for Modern Commence Incentives.

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Microsoft Demo Environments

Microsoft Customer Digital Experiences (CDX) offer a portfolio of immersive digital environments that showcase Microsoft technologies through hands-on interaction. These demos — whether live or simulated — can be delivered by Microsoft sellers, partners, or marketers to help bring solutions to life. Don’t forget — TD SYNNEX also offers the Copilot Cloud Labs Experience Demo environment, exclusively available for our partners to explore and leverage!

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Microsoft Solution Assessments

Microsoft Solution Assessments are one of the most impactful resources available to partners — and they’re fully funded. These assessments help you uncover customer needs, identify opportunities, and accelerate solution design with data-driven insights. You can complete your form using the ‘Microsoft Portfolio of Solution Assessments’ tab on this link.

Find out more

Microsoft Azure Pricing Calculator

The Microsoft Azure Pricing Calculator is a powerful tool to help you estimate the cost of your Azure solutions. Whether you’re planning a migration, building a new environment, or comparing service options, the calculator gives you a clear view of potential costs based on your configuration. Remember — if you’re ever unsure how to use it or want a second opinion, our team is always here to help!

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Learn & Get Certified

A selection of tools and resources, including Microsoft Learn, UK Partner Skills Hub, UK Microsoft Partner Events Calendar, Training Gallery and Technical Webinars. Resulting certifications include Microsoft Certified Fundamentals, Microsoft Certified Associate and Microsoft Certified Expert.

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Go-To-Market Tools and Resources

Microsoft understands the importance of GTM to win new business and that not all partners have  marketing resources. Below are 3 tool and resources allow you to brand designed content, schedule digital campaigns, and help you keep on top of Microsoft marketing priorities and promotions,  you should be using these to support your strategy:

Microsoft Technical Documentation

if you are ever trying to find any technical documentation this is the place to start.

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Licensing Resources and Documents

These are Microsoft’s terms and conditions for all licencing models and product terms for their portfolio

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MCAPS Start for Partners

Replacing the annual Microsoft Inspire event, MCAPS is now Microsoft’s flagship digital partner event, held each July. It brings together the latest strategic updates, solution area priorities, and partner opportunities — all in one place.

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TD SYNNEX UK Microsoft CSP Partner Community

Best way to keep up to date with all Microsoft updates and changes is our LinkedIn Community. This is designed for our trading Microsoft CSP Partners updated at all times with events, training, new product updates and much more.

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Ready to take the next step?

Our team of SureStep Ambassadors is here to support you with anything Microsoft-related — from navigating tools and portals, understanding funding and programs, to planning your go-to-market activities.

Whether you’re just getting started or looking to go further, we’re here to fill in the gaps and guide you every step of the way.

Contact our team today and let’s start this journey together – because sometimes, you don’t know what you don’t know, and that’s exactly where we come in.