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Home > Vendors > Microsoft > Solutions > Infrastructure

Maximising Opportunities with Microsoft Azure

Microsoft Azure opens a world of possibilities.

Organisations can use Azure to modernise their IT infrastructure, migrate to the cloud, and leverage advanced technologies like AI and machine learning.

Understanding Azure

Azure is a comprehensive cloud platform that enables businesses to build, deploy and manage applications and services efficiently. It offers scalability, flexibility and advanced security features, making it an ideal choice for enterprises of all sizes.

Azure supports various workloads, including Windows Server, SQL Server, and third-party applications like VMware and Nutanix.

To be successful in selling and implementing Azure solutions, partners must develop a comprehensive engagement strategy that covers the entire sales cycle, from understanding the customer’s needs to delivering and supporting Azure implementations.

Key benefits of Azure

Elasticity

Scale resources up or down based on demand, ensuring cost-efficiency and agility.

Security

Multi-layered security with built-in services to protect data and applications.

Flexibility

A hybrid cloud approach allows seamless integration of on-premises and cloud environments.

Cost Savings

Pay-as-you-go pricing, reducing capital expenses and optimising operational costs.

Innovation

Access to cutting-edge technologies and continuous updates to stay ahead in the market.

What is the market opportunity?

The cloud market is growing rapidly, with significant opportunities for partners to expand their Azure footprint.

According to IDC, the global market for high-growth technologies – including cloud, security, big data and AI – is projected to reach $1.21 trillion by 2028.

Key market trends:

85%

Cloud Adoption

85% of organisations will embrace a cloud-first principle by 2025.

93%

Security

93% of company networks can be penetrated by cybercriminals, highlighting the need for robust security solutions.

63%

Hybrid Work Models

63% of high-growth companies use hybrid work models, driving demand for flexible, scalable cloud solutions.

Incentives and Programs

Utilise various Azure programs and incentives to support the sales cycle, including:

  • Migration and Modernisation Program - Funded assessments and migrations for non-MAICPP certified partners.
  • Azure Innovate - Incentives for analytics, apps and AI projects.
  • Solution Assesments - Conduct comprehensive assessments to understand the customer's cloud journey, dependencies, total cost of ownership (TCO), and sustainability impacts. Use tools like Azure Migrate and third-party support to produce detailed assessment reports.
  • Proof-of-Concept Funding - Leverage Azure credit offers to reduce the customer's cost of entry and accelerate their adoption of Azure. For opportunities expected to generate significant annual consumption revenue (ACR), nominate through the local channel seller and share opportunities through Partner Center.

Why TD SYNNEX for Azure?

TD SYNNEX are at the forefront of the channel when it comes to supporting our partners’ transformations into Cloud MSPs : we do this with extensive value wrapped around our core delivery pillars.

LEARN

Educating our partners on the latest advancements by curating industry reports, vendor value propositions, success stories and more, ensuring they stay ahead of the curve.

ENABLE

Equipping partners with rapid skills transfer and business transformation tools to seamlessly integrate Microsoft into their operations.

DELIVER

Offering guidance, go-to-market strategies, and consulting before and throughout the sales process by providing solutions, content and expert advice to accelerate adoption.

EVOLVE

Providing ongoing support and services to maximise the value and effectiveness of Microsoft investments made by customers.

These pillars are designed to help partners develop a customer-centric engagement strategy, utilise solution assessments, proof-of-concept funding, and leverage Microsoft’s extensive investments and resources for maximum success with Azure.

By leveraging the comprehensive Azure platform, partners can drive significant value for their customers and achieve substantial business growth. Develop a customer-centric engagement strategy, utilise solution assessments and proof-of-concept funding, and take advantage of Microsoft’s extensive investments and resources to maximise your success with Azure.

Ready to learn more?

Contact the TD SYNNEX Microsoft team today.

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