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Five ways partners will benefit from the halo effect of AI PCs

Brandon Lieberthal, VP, PC Systems & Print Solutions – Europe, explains why he believes the AI PC is a big opportunity for partners.

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Brandon Lieberthal

The arrival of the AI PC is a revolutionary moment in our industry – one that changes the channel’s core value proposition and presents tremendous opportunities. By enabling end users to run AI applications at the edge, these powerful new devices have the potential to take productivity and creativity into a higher dimension and allow organisations to make use of AI-driven business solutions.

They will also create a ‘halo effect’ of opportunities as end user customers look to their channel partners for help in maximising the full benefits of AI – in their everyday work and through the use of new applications and services. And importantly, customers will be happy to pay more for AI solutions and related services that will give them a demonstrable competitive edge.

Before they can address that potential, partners will need to develop a keen understanding of how this new generation of AI PCs can be used to deliver real and impactful results for individuals and organisations.

Urgent need

This is generating an urgent need for advice and guidance on AI. TD SYNNEX has responded by launching a special initiative to help partners develop their knowledge and understanding – of what AI can do and how it can be used to positive effect in every kind of customer organisation, large or small.

Destination AI is a comprehensive, end-to-end programme that will take you from knowing little or nothing about AI and AI PCs, to being confident in talking to customers about how the technology can deliver benefits to their businesses and supporting them in the actual deployment and running of apps and services. With Destination AI we are offering partners tools and educational resources, as well as specialist support on initial sales, and expert assistance to ensure they can support customers in getting benefits from their AI investments.

Start your journey

We think it’s important that partners start their own journey of enlightenment on AI as soon as possible. While AI PCs may only be coming to market now, the thirst for knowledge about them and what can be done with this incredible new technology will explode as soon as they become widely available. The partners who are ready to respond will get ahead of their rivals and subsequently benefit in five key areas.

First of all, simply being able to talk with assurance about AI will give potential customers the confidence to purchase AI PCs that have higher ASPs and margins.

Second, there will be opportunities to provide consultancy, education, training and support on how to maximise the benefits of AI PCs.

Third, partners will benefit from a ripple effect as more users upgrade not only their PCs, but also their local storage devices and peripherals.

Fourth, there will be opportunities to sell industry-specific apps and cloud services to support AI workloads, along with bundling and cross selling of development tools and productivity suites.

Finally, there will be significant potential to offer high-value managed services and support around AI solutions and workloads – everything that you provide around AI will carry a premium for some time to come.

Beyond that, we expect the opportunities to keep coming as confidence in AI grows and users look to glean even more of an advantage from the technology. While the first generation of AI PCs are delivering performance of 40 trillion operating processes per second (TOPS), it won’t be long before much faster and even more capable systems come to market.

This is why we want partners to engage on our Destination AI programme now. Giving your sales teams real knowledge and confidence today will mean that you are in prime position to take advantage of the surge in AI PC sales – and all the opportunities that will come with that – as soon as it arrives. You’ll also be ready to build on and evolve your knowledge and value proposition as the extended potential of AI starts to become a reality.